Welcome to Into the Blue!

You dream it, we'll help you achieve it.

FEATURED BRANDS

INTO THE BLUE WEEKLY SALE

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INTO THE BLUE FRESHWATER FISH

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Into the Blue Assorted Peacock Cichlid
Sale price$15.00
No reviews
In stock, 6 units
Celestial Pearl Danio
Into the Blue Celestial Pearl Danio
Sale price$9.00
No reviews
In stock, 8 units
Glo Tiger Barb
Into the Blue Glo Tiger Barb
Sale price$15.00
No reviews
In stock, 30 units
GlofishGlofish
Into the Blue Glofish
Sale price$15.00
No reviews
In stock, 14 units
Green Tiger Barb
Into the Blue Green Tiger Barb
Sale price$8.00
No reviews
In stock, 3 units
Half Black AngelfishHalf Black Angelfish
Into the Blue Half Black Angelfish
Sale price$15.00
No reviews
Only 1 unit left
Levcistic Convict Cichlid
Into the Blue Levcistic Convict Cichlid
Sale price$18.00
No reviews
In stock, 8 units
Neon Tetra
Into the Blue Neon Tetra
Sale price$4.50
No reviews
In stock, 60 units
Panda Cory Cat
Into the Blue Panda Cory Cat
Sale price$9.00
No reviews
In stock, 2 units
Plakat Betta - Alien
Into the Blue Plakat Betta - Alien
Sale price$35.00
No reviews
Only 1 unit left
Plakat Betta - Candy
Into the Blue Plakat Betta - Candy
Sale price$30.00
No reviews
In stock, 3 units
Tiger BarbTiger Barb
Into the Blue Tiger Barb
Sale price$8.00
No reviews
In stock, 10 units
Zebra Danio
Into the Blue Zebra Danio
Sale price$8.00
No reviews
In stock, 59 units
Bala Shark
Into the Blue Bala Shark
Sale price$15.00
No reviews
Sold out
Bitchir fish
Into the Blue Bitchir fish
Sale price$14.00
No reviews
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Black Molly
Into the Blue Black Molly
Sale price$8.00
No reviews
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Blue Gourami
Into the Blue Blue Gourami
Sale price$18.00
No reviews
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Aquarium maintenance programs

Aquarium maintenance is a must for a healthy and beautiful looking tank. Don’ let it become an inconvenience, take your personal ocean to the next level by letting us take care of all the hassle. We offer personalized aquarium maintenance programs for both residential and commercial. We provide weekly, biweekly, or monthly service visits specifically tailored to you which also includes delivery of dry goods and livestock.

Custom aquarium design installations

Into the Blue offers custom aquarium consultation and design, installations, and aquarium moves. This can include aquarium, stands, livestock and maintenance.

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Our Mission

Into the Blue signifies a passion for education and sustainability. We believe providing environmentally friendly alternatives to purchasing wild stock in the hopes of helping our industry and revolutionizing aquaculture.

Our Suppliers

As part of our commitment to quality, Into the Blue fish undergo vigorous screening by qualified marine specialists to ensure only the healthiest species are delivered to our customers. Fish are treated in premium grade facilities for internal and external parasites, including flukes, lice, nematodes, cryptocaryon, brooklynella hostiles, velvet disease, hole in the head and more. This helps ensure the best success rate in your aquarium environments. Less stress on the fish, the environment, and on you!

It's a pleasure to deal with Lyndon, Derrick and Jenn

They take the time to answer your questions before you buy. Can't ask for a better fish store to deal with! 

Rick Demetrioff

Educated in Marine Biology and husbandry

Very professional and educated in Marine Biology and husbandry of reef animals. Fantastic service in a friendly "club feeling" shop environment.

Jeffrey Walden

The best store to buy anything for this hobby by far!

If it wasn't for them, I would have given up on our tank a long time ago. We entered this hobby with no idea what we were to expect or what to look out for. We decided to buy some fish and walked into ITB and they had so much information for us and they were very supportive. I always walk in their store with questions and leave very satisfied.

Dennis Thomson

Very nice and helpful person

Very nice and helpful person, took the time to call other suppliers to find the right product for me. strongly recommend them

Pouria Jabari