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INTO THE BLUE TOP CATEGORIES

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Fish - Saltwater
Fish - Saltwater
Fish - Freshwater
Fish - Freshwater
Saltwater Corals - WYSIWYG
Saltwater Corals - WYSIWYG
Plants - Freshwater
Plants - Freshwater
Food
Food
Aquarium
Aquarium
Dry Goods
Dry Goods

FEATURED BRANDS

INTO THE BLUE WEEKLY SALE

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INTO THE BLUE SALTWATER FISH

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Aurora Pink Bar Shrimp Goby
Into the Blue Aurora Pink Bar Shrimp Goby
$65.00
No reviews
Only 1 unit left
Blonde Naso Tang
Into the Blue Blonde Naso Tang
From $200.00
No reviews
Only 1 unit left
Blue Hippo Tang
Into the Blue Blue Hippo Tang
From $65.00
1 review
In stock, 15 units
Blue/Green Mandarin Goby
Into the Blue Blue/Green Mandarin Goby
$65.00
No reviews
In stock, 2 units
Bowtie Damsel
Into the Blue Bowtie Damsel
$25.00
No reviews
In stock, 3 units
Checkerboard Wrasse | Marble Wrasse
Into the Blue Checkerboard Wrasse | Marble Wrasse
$100.00
No reviews
Only 1 unit left
Coral Beauty Angelfish
Into the Blue Coral Beauty Angelfish
From $65.00
No reviews
In stock, 3 units
Eibli Angelfish
Into the Blue Eibli Angelfish
From $90.00
No reviews
Only 1 unit left
Firefish
Into the Blue Firefish
$45.00
No reviews
In stock, 10 units
Indonesian Copperband Butterflyfish
Into the Blue Indonesian Copperband Butterflyfish
$150.00
No reviews
In stock, 3 units
Lawnmower Blenny
Into the Blue Lawnmower Blenny
$60.00
No reviews
In stock, 3 units
Marine Comet BettaMarine Comet Betta
Into the Blue Marine Comet Betta
From $200.00
1 review
In stock, 2 units
Moon Wrasse | Lyretail Wrasse
Into the Blue Moon Wrasse | Lyretail Wrasse
$100.00
No reviews
In stock, 2 units
Mustard Tang
Into the Blue Mustard Tang
From $200.00
No reviews
Only 1 unit left
Naso Tang
Into the Blue Naso Tang
From $100.00
No reviews
Only 1 unit left
One Spot Foxface Rabbitfish
Into the Blue One Spot Foxface Rabbitfish
From $100.00
No reviews
In stock, 5 units
Orange Ocellaris
Into the Blue Orange Ocellaris
$45.00
No reviews
In stock, 4 units
Pajama Cardinal
Into the Blue Pajama Cardinal
$20.00
No reviews
Only 1 unit left
Pintail Fairy Wrasse
Into the Blue Pintail Fairy Wrasse
$100.00
No reviews
Only 1 unit left
Purple Dottyback | Strawberry Dottyback
Into the Blue Purple Dottyback | Strawberry Dottyback
$75.00
No reviews
In stock, 2 units
Pyramid Butterflyfish
Into the Blue Pyramid Butterflyfish
$115.00
No reviews
Only 1 unit left
Ring Eyed Dottyback
Into the Blue Ring Eyed Dottyback
$75.00
No reviews
Only 1 unit left
Sailfin Tang
Into the Blue Sailfin Tang
From $90.00
No reviews
In stock, 2 units
Snowflake B Grade Clownfish
Into the Blue Snowflake B Grade Clownfish
$100.00
No reviews
Only 1 unit left
Spotted Hawkfish | Threadfin Hawkfish
Into the Blue Spotted Hawkfish | Threadfin Hawkfish
$75.00
No reviews
Only 1 unit left
Squareback Anthias
Into the Blue Squareback Anthias
From $90.00
No reviews
Only 1 unit left
Talbot's DamselfishTalbot's Damselfish
Into the Blue Talbot's Damselfish
$25.00
No reviews
Only 1 unit left
Undulated Triggerfish
Into the Blue Undulated Triggerfish
From $100.00
No reviews
Only 1 unit left
Yellow Midas Blenny
Into the Blue Yellow Midas Blenny
From $90.00
No reviews
Only 1 unit left
Yellow Tail Damsel
Into the Blue Yellow Tail Damsel
$25.00
No reviews
In stock, 70 units
4 Spot Yellow Coris Wrasse
Into the Blue 4 Spot Yellow Coris Wrasse
$70.00
No reviews
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Achilles Tang
Into the Blue Achilles Tang
From $350.00
No reviews
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Adorned Wrasse
Into the Blue Adorned Wrasse
$70.00
No reviews
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Aiptasia Eating Filefish
Into the Blue Aiptasia Eating Filefish
$78.00
No reviews
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Into the Blue Jameson Saltwater Ecosystems Canada Alligator Pipefish
$100.00
No reviews
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Anchor Tusk
Into the Blue Anchor Tusk
$200.00
No reviews
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Annularis Angelfish
Into the Blue Annularis Angelfish
$350.00
No reviews
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Antennata Lionfish
Into the Blue Antennata Lionfish
$100.00
No reviews
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Argus Wrasse
Into the Blue Argus Wrasse
$80.00
No reviews
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Ascension Goby
Into the Blue Ascension Goby
$30.00
No reviews
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Asfur Angelfish
Into the Blue Asfur Angelfish
$350.00
No reviews
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Atlantic Blue TangAtlantic Blue Tang
Into the Blue Atlantic Blue Tang
From $70.00
No reviews
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Axilspot Hogfish
Into the Blue Axilspot Hogfish
$120.00
No reviews
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Banana Hogfish | Yellow Candy Hogfish
Into the Blue Banana Hogfish | Yellow Candy Hogfish
$80.00
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Banana Snapper
Into the Blue Banana Snapper
$60.00
No reviews
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Banded Cat Shark
Into the Blue Banded Cat Shark
From $250.00
No reviews
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Banded Goatfish
Into the Blue Banded Goatfish
From $100.00
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Banded Pipefish
Into the Blue Banded Pipefish
$100.00
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Banded Snake Eel
Into the Blue Banded Snake Eel
$120.00
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Banggai Cardinal
Into the Blue Banggai Cardinal
$80.00
No reviews
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INTO THE BLUE FRESHWATER FISH

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Assorted Cichlid
Into the Blue Assorted Cichlid
$18.00
No reviews
In stock, 21 units
Assorted Fancy Guppies
Into the Blue Assorted Fancy Guppies
$7.00
No reviews
In stock, 50 units
Balloon Molly
Into the Blue Balloon Molly
$8.00
No reviews
In stock, 48 units
Black Angelfish
Into the Blue Black Angelfish
$15.00
No reviews
Only 1 unit left
Black Skirt Tetra
Into the Blue Black Skirt Tetra
$8.00
No reviews
Only 1 unit left
Bushy nose Pleco
Into the Blue Bushy nose Pleco
From $6.00
No reviews
In stock, 8 units
Cardinal Tetra
Into the Blue Cardinal Tetra
$4.50
No reviews
In stock, 78 units
Celestial Pearl Danio
Into the Blue Celestial Pearl Danio
$9.00
No reviews
In stock, 2 units
Into the Blue Jameson Saltwater Ecosystems Canada Chinese Algae Eater
$12.00
No reviews
In stock, 3 units
Dwarf Neon Rainbows
Into the Blue Dwarf Neon Rainbows
$14.00
No reviews
In stock, 10 units
Gardner Panchax Killifish
Into the Blue Gardner Panchax Killifish
$9.50
No reviews
In stock, 13 units
German Ram Cichlid
Into the Blue German Ram Cichlid
$15.00
No reviews
In stock, 2 units
Giant Danio
Into the Blue Giant Danio
$12.00
No reviews
In stock, 7 units
GlofishGlofish
Into the Blue Glofish
$15.00
No reviews
In stock, 18 units
Into the Blue Glow Light Tetra
$8.00
No reviews
In stock, 3 units
Harlequin Rasbora
Into the Blue Harlequin Rasbora
$9.00
No reviews
In stock, 30 units
Neon Blue Dwarf Gourami
Into the Blue Neon Blue Dwarf Gourami
$14.00
No reviews
In stock, 9 units
Neon Tetra
Into the Blue Neon Tetra
$4.50
No reviews
In stock, 5 units
Panda Garra
Into the Blue Panda Garra
$14.00
No reviews
In stock, 10 units
Peppered Cory Cat
Into the Blue Peppered Cory Cat
$9.00
No reviews
In stock, 6 units
Pygmy Cory Cat
Into the Blue Pygmy Cory Cat
$6.00
No reviews
In stock, 50 units
Rainbow Guppy MIX
Into the Blue Rainbow Guppy MIX
$7.00
No reviews
In stock, 6 units
Rummy nose Tetra
Into the Blue Rummy nose Tetra
$6.00
No reviews
In stock, 8 units
Turquoise Rainbow
Into the Blue Turquoise Rainbow
$18.00
No reviews
In stock, 31 units
Wild Type Endlers
Into the Blue Wild Type Endlers
$2.00
No reviews
In stock, 6 units
Zebra AngelfishZebra Angelfish
Into the Blue Zebra Angelfish
$15.00
No reviews
Only 1 unit left
Zebra Danio
Into the Blue Zebra Danio
$8.00
No reviews
In stock, 4 units
Adolfoi Cory Cat
Into the Blue Adolfoi Cory Cat
$30.00
No reviews
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Agassizi Cory Cat
Into the Blue Agassizi Cory Cat
$12.00
No reviews
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Albino Aeneus Cory Cat
Into the Blue Albino Aeneus Cory Cat
$9.00
No reviews
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Albino Angelfish
Into the Blue Albino Angelfish
$15.00
No reviews
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Albino Cherry Barb
Into the Blue Albino Cherry Barb
$8.00
No reviews
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Albino Paradise Fish
Into the Blue Albino Paradise Fish
$18.00
No reviews
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Albino Tiger Barb
Into the Blue Albino Tiger Barb
$8.00
No reviews
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Altum Peruvian Angelfish
Into the Blue Altum Peruvian Angelfish
$15.00
No reviews
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Assorted Angelfish
Into the Blue Assorted Angelfish
$15.00
No reviews
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Into the Blue Assorted Molly (black and gold)
$8.00
No reviews
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Into the Blue Assorted Molly (mixed color)
$8.00
No reviews
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Into the Blue Assorted Peacock Cichlid
$15.00
No reviews
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Assorted Platy
Into the Blue Assorted Platy
$7.50
No reviews
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Into the Blue Assorted Swordtail
$9.00
No reviews
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Bala Shark
Into the Blue Bala Shark
$15.00
No reviews
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Banded Leporinus
Into the Blue Banded Leporinus
$25.00
No reviews
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Bi color Guppy MIX
Into the Blue Bi color Guppy MIX
$7.00
No reviews
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Bitchir fish
Into the Blue Bitchir fish
$14.00
No reviews
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Black Band Cory Cat
Into the Blue Black Band Cory Cat
$9.00
No reviews
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Black Ghost Knifefish
Into the Blue Black Ghost Knifefish
$25.00
No reviews
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Black Harlequin Rasbora
Into the Blue Black Harlequin Rasbora
$7.00
No reviews
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Black Molly
Into the Blue Black Molly
$8.00
No reviews
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Black Moor Goldfish
Into the Blue Black Moor Goldfish
$10.00
No reviews
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Aquarium maintenance programs

Aquarium maintenance is a must for a healthy and beautiful looking tank. Don’ let it become an inconvenience, take your personal ocean to the next level by letting us take care of all the hassle. We offer personalized aquarium maintenance programs for both residential and commercial. We provide weekly, biweekly, or monthly service visits specifically tailored to you which also includes delivery of dry goods and livestock.

Custom aquarium design installations

Into the Blue offers custom aquarium consultation and design, installations, and aquarium moves. This can include aquarium, stands, livestock and maintenance.

Learn more

Invert Top Up- Packages

Astrea snails like to spend the time on your glass to help it look as clear as they can, but they can fall over easily and sometimes could use a hand getting back upright. Turbo snails are great for hair algae on rocks. Pink turbans tend to do a bit of both rock and glass. Nassarius snails are the sandsifters. They go into your sandbed to keep it clean and aerated, and you may think that they’re not there until you put some food in the tank! Trocus are the magical snail that can do a bit of everything and...

Invert top up- Package 1Invert top up- Package 1
Into the Blue Invert top up- Package 1
$134.00
No reviews
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Invert top up- Package 2Invert top up- Package 2
Into the Blue Invert top up- Package 2
$186.00
No reviews
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Invert top up- Package 3Invert top up- Package 3
Into the Blue Invert top up- Package 3
$290.50
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Our Mission

Into the Blue signifies a passion for education and sustainability. We believe providing environmentally friendly alternatives to purchasing wild stock in the hopes of helping our industry and revolutionizing aquaculture.

Our Suppliers

As part of our commitment to quality, Into the Blue fish undergo vigorous screening by qualified marine specialists to ensure only the healthiest species are delivered to our customers. Fish are treated in premium grade facilities for internal and external parasites, including flukes, lice, nematodes, cryptocaryon, brooklynella hostiles, velvet disease, hole in the head and more. This helps ensure the best success rate in your aquarium environments. Less stress on the fish, the environment, and on you!

Our Eco-Friendly Process

The capture, export, and care of marine species are extremely important ethical concerns. These amazing animals surprise, astound, and impress us on many levels. We must understand that they have undergone a remarkable journey. As part of our commitment to a sustainable marine future our eco-friendly process we have specific care requirements that we believe help us be more successful in this enormously rewarding hobby. It looks something like this:

It looks something like this

It's a pleasure to deal with Lyndon, Derrick and Jenn

They take the time to answer your questions before you buy. Can't ask for a better fish store to deal with! 

Rick Demetrioff

Educated in Marine Biology and husbandry

Very professional and educated in Marine Biology and husbandry of reef animals. Fantastic service in a friendly "club feeling" shop environment.

Jeffrey Walden

The best store to buy anything for this hobby by far!

If it wasn't for them, I would have given up on our tank a long time ago. We entered this hobby with no idea what we were to expect or what to look out for. We decided to buy some fish and walked into ITB and they had so much information for us and they were very supportive. I always walk in their store with questions and leave very satisfied.

Dennis Thomson

Very nice and helpful person

Very nice and helpful person, took the time to call other suppliers to find the right product for me. strongly recommend them

Pouria Jabari

Blog posts

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Here’s sumpthing to talk about, why would you want a sump for an aquarium?

Here’s sumpthing to talk about, why would you want a sump for an aquarium?

Why use aragonite in marine aquariums?

Why use aragonite in marine aquariums?

Want a dynamic duo? Try adding a Pistol Shrimp and Goby!

Want a dynamic duo? Try adding a Pistol Shrimp and Goby!